Your privacy

You’ve probably already heard or read about it hundreds of times, but for the sake of completeness, we’ll give you a short and succinct explanation about what GDPR actually means.

What is GDPR?

GDPR stands for General Data Protection Regulation. It is a European Union law and replaces the Data Protection Directive. The GDPR has been established to better protect the data of European citizens. Each company inside the EU has to abide by this new legislation. A brief overview of key regulatory points of the GDPR includes the following:

For more information, we would like to refer to:

Protection of your privacy

On May 25, 2018, the new European privacy legislation (GDPR) entered into force. Sendtex takes protecting your privacy very seriously. Therefore, we make sure that the personal data of you and your customers is optimally secured and managed. We are committed to protect your personal data and to communicate transparently about it. Our privacy policy has therefore also been updated in response to this General Data Protection Regulation. You can read our privacy policy on this website to know exactly what we do with your data, what your rights are or how you can change, request or delete your data.

For any further questions, you can always contact privacy@sendtex.com.

Email marketing and GDPR. This is what you should pay attention to:

Sendtex as a data processor:

We, as an organization that facilitates customers in managing, sending and following up email campaigns, regard privacy and its protection as paramount. In that respect, we can only be enthusiastic about the arrival of this new privacy legislation. In the course of 2016, the development of Sendtex v3 was started and the privacy and security component was included from the start.It was logical that the development of new software with this philosophy in mind would mean an additional workload. However, to be able to offer our customers the best possible tool, we had to involve the whole team and delve deeply into this legal matter. An external software assessment was conducted to give us sufficient insight to make this new Sendtex environment GDPR-ready.

We can, therefore, state that with these new developments, Sendtex is equipped with various platform options to such an extent that our customers will be able to work in accordance with this new legislation. Of course, we will follow up and continue to work on additional (sector-specific or other) functionalities.

Sendtex already provides the following:

Disclaimer:
This article is for information purposes only and cannot be considered as legal advice regarding EU privacy legislation. We always recommend contacting a legal adviser for applicability to your own company.

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